The Hustler Casino in Los Angeles approached film director Rocky Jo to create a TV commercial video that portrayed the fun, classiness, and vibrance of its brand. So Rocky got to work, creating a glitzy and bright fun-filled atmosphere where your rat pack thrives and the winning is constant.
Casting was of critical significance as a variety of ages, genders, and races needed to be represented in the video spot. Furthermore, Rocky realized a “welcoming and lively” theme was important to communicate: the idea that Vegas was right at your doorsteps.
By focusing on creating the right atmosphere through clever lighting that felt natural to the establishment, Rocky was able to highlight and glamorize the casino using well-known tropes we’ve seen in big blockbuster films. If you want to feel like Vegas, show them your casino looks like Vegas.
With a crew of nearly 40 and a dozen actors and extras, Rocky ended up with one of the best TV commercials the Hustler Casino has ever showcased for their video marketing campaign. All the credit goes to his team of industry professionals and creative experts for making this gambling vision happen.
To see more of Rocky Jo’s works: Showreel
TAGS: Digital advertising • digital ad • tv commercial • video spot • video production services • film production company • film director • filmmaking • filmmaker • cinematic • small business video marketing • local business marketing