Along with the TV commercial spot, the Atlanta Thrashers organization also asked film director Rocky Jo to create an extended video production for their branded content and digital advertising campaign. To save money, Rocky’s goal was to shoot both productions at once and using footage from the longer that would be purposed for the TV commercial.
Filming took place in Atlanta and you can read all about the challenges of filming in the freezing conditions on an ice rink here. Nevertheless, filming wasn’t all that different from the commercial spot with the exception of the many additional hockey athletes Rocky would need to direct and film. Similar to the commercial, the digital ad proved to be a great piece for the Thrasher organization, and the client walked away more than happy. By working with a professional filmmaker who’s both creative and proven, the Thrashers knew their brand was in good hands, and their video marketing campaign would be highly successful.
Click here to see more of Rocky Jo’s works: Showreel
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